/* ============================================================
   UNEXPIRED — Design Tokens
   Black / White / Red / Light Gray. Nothing else.
   Display: 'Big Shoulders Display' (condensed, cinematic, poster-like)
   Mono:    'IBM Plex Mono' (eyebrows, taglines, the "EX" mark)
   Body:    'Inter'
   ============================================================ */

@import url('https://fonts.googleapis.com/css2?family=Big+Shoulders+Display:wght@400;600;700;800;900&family=IBM+Plex+Mono:wght@400;500;600&family=Inter:wght@400;500;600&display=swap');

:root {
  --black: #0b0b0c;
  --off-black: #17171a;
  --white: #ffffff;
  --red: #c8322a;
  --red-dim: #a3271f;
  --gray-bg: #f3f1ee;
  --gray-line: #e2ded7;
  --gray-text: #6d6b66;
  --gray-text-on-dark: #a7a5a0;

  --display: 'Big Shoulders Display', sans-serif;
  --mono: 'IBM Plex Mono', monospace;
  --body: 'Inter', sans-serif;

  --max: 1240px;
  --gutter: clamp(24px, 6vw, 96px);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  * { animation-duration: 0.001ms !important; animation-iteration-count: 1 !important; transition-duration: 0.001ms !important; }
}

body {
  margin: 0;
  background: var(--white);
  color: var(--black);
  font-family: var(--body);
  font-size: 17px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

img { max-width: 100%; display: block; }

a { color: inherit; text-decoration: none; }

::selection { background: var(--red); color: var(--white); }

:focus-visible {
  outline: 2px solid var(--red);
  outline-offset: 3px;
}

.wrap {
  max-width: var(--max);
  margin: 0 auto;
  padding-left: var(--gutter);
  padding-right: var(--gutter);
}

/* ---------- The signature mark: the crossed-out EX ----------
   UN-EX-PIRED. The brand's own name contains its thesis: cross
   out the idea that potential expires. This mark — a word with
   a red line struck through "EXPIRE" — recurs as the section
   divider throughout the site. */

.eyebrow {
  font-family: var(--mono);
  font-size: 12.5px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--red);
  display: inline-flex;
  align-items: center;
  gap: 10px;
}
.eyebrow::before {
  content: '';
  width: 22px;
  height: 1px;
  background: var(--red);
  display: inline-block;
}

.strike {
  position: relative;
  white-space: nowrap;
}
.strike::after {
  content: '';
  position: absolute;
  left: -2%;
  right: -2%;
  top: 52%;
  height: 2px;
  background: var(--red);
  transform: scaleX(0);
  transform-origin: left;
  animation: strikeIn 0.7s cubic-bezier(.65,0,.35,1) forwards;
  animation-delay: 0.5s;
}
@media (prefers-reduced-motion: reduce) {
  .strike::after { transform: scaleX(1); animation: none; }
}
@keyframes strikeIn {
  to { transform: scaleX(1); }
}

h1, h2, h3, h4 {
  font-family: var(--display);
  font-weight: 800;
  letter-spacing: -0.01em;
  margin: 0;
  text-transform: uppercase;
}

p { margin: 0; }

/* ---------- Nav ---------- */

.site-nav {
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: 100;
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 22px var(--gutter);
  mix-blend-mode: difference;
}
.site-nav * { color: var(--white); }
.nav-logo {
  font-family: var(--display);
  font-weight: 800;
  font-size: 22px;
  letter-spacing: 0.02em;
  text-transform: uppercase;
}
.nav-logo span { color: var(--red); }
.nav-links {
  display: flex;
  gap: 34px;
  list-style: none;
  margin: 0; padding: 0;
  font-family: var(--mono);
  font-size: 12.5px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}
.nav-links a { opacity: 0.82; transition: opacity 0.2s; }
.nav-links a:hover, .nav-links a.active { opacity: 1; }
.nav-toggle { display: none; }

@media (max-width: 780px) {
  .nav-links { display: none; }
  .nav-toggle {
    display: block;
    background: none; border: none; color: var(--white);
    font-family: var(--mono); font-size: 12px; letter-spacing: .1em;
    text-transform: uppercase; cursor: pointer;
  }
}

/* ---------- Buttons ---------- */

.btn {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-family: var(--mono);
  font-size: 13px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  padding: 16px 28px;
  border: 1px solid currentColor;
  transition: background 0.25s, color 0.25s, border-color 0.25s;
  cursor: pointer;
  background: transparent;
}
.btn-primary { background: var(--red); color: var(--white); border-color: var(--red); }
.btn-primary:hover { background: var(--red-dim); border-color: var(--red-dim); }
.btn-ghost-dark { color: var(--white); border-color: rgba(255,255,255,0.4); }
.btn-ghost-dark:hover { border-color: var(--white); }
.btn-ghost-light { color: var(--black); border-color: rgba(11,11,12,0.3); }
.btn-ghost-light:hover { border-color: var(--black); }
.btn-row { display: flex; gap: 16px; flex-wrap: wrap; }

/* ---------- Section rhythm ---------- */

section { position: relative; }
.section { padding: clamp(80px, 12vw, 160px) 0; }
.section-dark { background: var(--black); color: var(--white); }
.section-gray { background: var(--gray-bg); }

.section-head { max-width: 760px; margin-bottom: clamp(40px, 6vw, 72px); }
.section-head .eyebrow { margin-bottom: 22px; }
.section-head h2 {
  font-size: clamp(34px, 5.4vw, 64px);
  line-height: 1.02;
}
.section-head p.lede {
  font-family: var(--body);
  font-size: 18px;
  font-weight: 400;
  text-transform: none;
  color: var(--gray-text);
  margin-top: 22px;
  max-width: 58ch;
}
.section-dark .section-head p.lede { color: var(--gray-text-on-dark); }

/* ---------- Hero ---------- */

.hero {
  min-height: 100svh;
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  position: relative;
  color: var(--white);
  background: var(--black) center/cover no-repeat;
  overflow: hidden;
}
.hero-media {
  position: absolute; inset: 0;
  background: linear-gradient(180deg, rgba(11,11,12,0.35) 0%, rgba(11,11,12,0.35) 40%, rgba(11,11,12,0.92) 100%),
              url('CROWD_IMAGE_URL') center 30%/cover no-repeat;
  z-index: 0;
}
.hero-content {
  position: relative; z-index: 1;
  padding: 0 var(--gutter) clamp(56px, 8vw, 100px);
  width: 100%;
}
.hero-word {
  font-family: var(--display);
  font-weight: 900;
  font-size: clamp(64px, 15vw, 220px);
  line-height: 0.86;
  letter-spacing: -0.01em;
  margin: 0;
  opacity: 0;
  animation: riseIn 0.9s cubic-bezier(.2,.8,.2,1) forwards;
  animation-delay: 0.15s;
}
.hero-word .x { color: var(--red); }
@keyframes riseIn {
  from { opacity: 0; transform: translateY(28px); }
  to { opacity: 1; transform: translateY(0); }
}
.hero-sub {
  font-family: var(--mono);
  font-size: clamp(14px, 1.6vw, 20px);
  letter-spacing: 0.02em;
  text-transform: uppercase;
  margin-top: 18px;
  opacity: 0;
  animation: riseIn 0.9s cubic-bezier(.2,.8,.2,1) forwards;
  animation-delay: 0.4s;
}
.hero-copy {
  max-width: 46ch;
  margin-top: 30px;
  font-size: 17px;
  color: rgba(255,255,255,0.82);
  opacity: 0;
  animation: riseIn 0.9s cubic-bezier(.2,.8,.2,1) forwards;
  animation-delay: 0.55s;
}
.hero-copy--short { max-width: 40ch; }
.hero-actions {
  margin-top: 40px;
  opacity: 0;
  animation: riseIn 0.9s cubic-bezier(.2,.8,.2,1) forwards;
  animation-delay: 0.7s;
}
.hero-scroll {
  position: absolute;
  right: var(--gutter);
  bottom: 28px;
  z-index: 1;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: rgba(255,255,255,0.6);
  display: flex;
  align-items: center;
  gap: 10px;
}
.hero-scroll::after {
  content: '';
  width: 1px; height: 34px;
  background: rgba(255,255,255,0.4);
  display: block;
  animation: scrollLine 1.8s ease-in-out infinite;
}
@keyframes scrollLine {
  0% { transform: scaleY(0); transform-origin: top; }
  50% { transform: scaleY(1); transform-origin: top; }
  50.01% { transform-origin: bottom; }
  100% { transform: scaleY(0); transform-origin: bottom; }
}

/* ---------- Belief statement (giant centered) ---------- */

.belief {
  padding: clamp(100px, 16vw, 220px) 0;
  text-align: center;
}
.belief .eyebrow { justify-content: center; }
.belief .eyebrow::before { display: none; }
.belief h2 {
  font-size: clamp(38px, 8vw, 108px);
  line-height: 0.98;
  margin: 26px auto 0;
  max-width: 16ch;
}
.belief p {
  font-family: var(--body);
  text-transform: none;
  font-weight: 400;
  color: var(--gray-text-on-dark);
  max-width: 56ch;
  margin: 32px auto 0;
  font-size: 17.5px;
}

/* ---------- Journey cards ---------- */

.card-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1px;
  background: var(--gray-line);
  border: 1px solid var(--gray-line);
}
.card {
  background: var(--white);
  padding: 40px 30px;
  min-height: 320px;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  transition: background 0.3s, color 0.3s;
}
.card:hover { background: var(--black); color: var(--white); }
.card:hover .card-arrow { color: var(--red); transform: translateX(4px); }
.card-num { font-family: var(--mono); font-size: 12px; color: var(--red); letter-spacing: .08em; }
.card h3 { font-size: 30px; margin-top: 18px; }
.card p { font-family: var(--body); font-size: 14.5px; text-transform: none; color: var(--gray-text); margin-top: 12px; font-weight: 400; }
.card:hover p { color: rgba(255,255,255,0.7); }
.card-arrow { font-family: var(--mono); font-size: 13px; text-transform: uppercase; letter-spacing: .08em; display: inline-flex; align-items: center; gap: 8px; transition: transform 0.25s, color 0.25s; margin-top: 24px; }

@media (max-width: 980px) {
  .card-grid { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 560px) {
  .card-grid { grid-template-columns: 1fr; }
}

/* ---------- Feature panel (video/essay) ---------- */

.feature {
  display: grid;
  grid-template-columns: 1.15fr 0.85fr;
  gap: clamp(30px, 5vw, 80px);
  align-items: center;
}
.feature-media {
  display: block;
  aspect-ratio: 16/9;
  background: var(--off-black);
  position: relative;
  overflow: hidden;
}
.feature-media img { width: 100%; height: 100%; object-fit: cover; opacity: 0.85; }
.feature-play {
  position: absolute; inset: 0;
  display: flex; align-items: center; justify-content: center;
}
.feature-play span {
  width: 68px; height: 68px;
  border: 1px solid rgba(255,255,255,0.7);
  border-radius: 50%;
  display: flex; align-items: center; justify-content: center;
  color: var(--white);
  transition: background 0.25s;
}
.feature-media:hover .feature-play span { background: var(--red); border-color: var(--red); }
.feature-body .eyebrow { margin-bottom: 20px; }
.feature-body h3 {
  font-size: clamp(26px, 3.4vw, 42px);
  line-height: 1.06;
  text-transform: none;
}
.feature-body p.desc {
  font-family: var(--body);
  font-weight: 400;
  text-transform: none;
  color: var(--gray-text);
  margin-top: 18px;
  font-size: 16px;
}
.section-dark .feature-body p.desc { color: var(--gray-text-on-dark); }
.feature-body .btn { margin-top: 30px; }

@media (max-width: 900px) {
  .feature { grid-template-columns: 1fr; }
}

/* ---------- Promise ---------- */

.promise {
  text-align: center;
}
.promise-lines { max-width: 640px; margin: 0 auto; }
.promise-line {
  font-family: var(--display);
  font-weight: 700;
  font-size: clamp(22px, 3.4vw, 34px);
  text-transform: none;
  line-height: 1.35;
  margin-bottom: 6px;
}
.promise-line .cond { color: var(--red); }
.promise-final {
  margin-top: 46px;
  padding-top: 40px;
  border-top: 1px solid var(--gray-line);
}
.promise-final p {
  font-family: var(--body);
  text-transform: none;
  font-size: 18px;
  color: var(--gray-text);
  font-weight: 500;
}
.promise-final strong { color: var(--black); font-weight: 700; }

/* ---------- Minimal Promise (V2 homepage treatment) ---------- */

.promise-minimal { text-align: center; }
.promise-minimal .eyebrow { margin-bottom: 30px; }
.promise-line-one {
  font-family: var(--body);
  font-weight: 400;
  text-transform: none;
  font-size: clamp(16px, 1.8vw, 19px);
  color: var(--gray-text);
  max-width: 40ch;
  margin: 0 auto;
}
.promise-line-two {
  font-size: clamp(30px, 5.6vw, 62px);
  line-height: 1.05;
  margin: 22px auto 40px;
  max-width: 16ch;
}

/* ---------- Philosophy Moment (V3): the emotional centerpiece ---------- */

.philosophy-moment {
  min-height: 100vh;
  background: var(--black);
  color: var(--white);
  display: flex;
  align-items: center;
  justify-content: center;
  text-align: center;
  padding: 0 var(--gutter);
}
.philosophy-moment h2 {
  font-size: clamp(40px, 8.5vw, 128px);
  line-height: 0.98;
}

/* Reflective belief paragraph — extra whitespace, quiet */
.belief--reflective p {
  margin-top: 56px;
  margin-bottom: 56px;
}

/* ---------- Footer signature (V3): centered, quiet ---------- */

.footer-signature {
  text-align: center;
  padding: 30px 0;
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--gray-text-on-dark);
  border-bottom: 1px solid rgba(255,255,255,0.14);
}
.footer-signature .x { color: var(--red); }

.final-cta {
  text-align: center;
  color: var(--white);
  background: var(--black);
  padding: clamp(90px, 14vw, 180px) 0;
}
.final-cta h2 {
  font-size: clamp(36px, 7vw, 88px);
  line-height: 1;
}
.final-cta .btn-row { justify-content: center; margin-top: 40px; }
.final-cta-note {
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--gray-text-on-dark);
  margin-top: 64px;
}

/* ---------- Footer ---------- */

footer {
  background: var(--black);
  color: var(--white);
  padding: 60px var(--gutter) 34px;
}
.footer-top {
  display: flex;
  justify-content: space-between;
  align-items: flex-end;
  flex-wrap: wrap;
  gap: 30px;
  padding-bottom: 40px;
  border-bottom: 1px solid rgba(255,255,255,0.14);
}
.footer-brand-logo {
  font-family: var(--display);
  font-weight: 800;
  font-size: 22px;
  text-transform: uppercase;
  letter-spacing: 0.02em;
}
.footer-brand-logo .x { color: var(--red); }
.footer-belief {
  font-family: var(--mono);
  font-weight: 500;
  font-size: 12px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--gray-text-on-dark);
  margin-top: 10px;
}
.footer-belief .x { color: var(--red); }
.footer-cols { display: flex; gap: 60px; flex-wrap: wrap; }
.footer-col h4 {
  font-family: var(--mono);
  font-size: 11.5px;
  letter-spacing: .1em;
  color: var(--gray-text-on-dark);
  margin-bottom: 16px;
  font-weight: 500;
}
.footer-col ul { list-style: none; margin: 0; padding: 0; display: flex; flex-direction: column; gap: 10px; }
.footer-col a { font-size: 14.5px; opacity: 0.85; }
.footer-col a:hover { opacity: 1; color: var(--red); }
.footer-bottom {
  display: flex;
  justify-content: space-between;
  align-items: center;
  flex-wrap: wrap;
  gap: 14px;
  padding-top: 26px;
  font-family: var(--mono);
  font-size: 11.5px;
  color: var(--gray-text-on-dark);
  letter-spacing: .04em;
}
.footer-social { display: flex; gap: 18px; }
.footer-social a { opacity: 0.7; }
.footer-social a:hover { opacity: 1; color: var(--red); }

/* ---------- Inner page hero (non-home pages) ---------- */

.page-hero {
  background: var(--black);
  color: var(--white);
  padding: clamp(150px, 20vw, 220px) 0 clamp(60px, 8vw, 100px);
}
.page-hero .eyebrow { margin-bottom: 22px; }
.page-hero h1 {
  font-size: clamp(42px, 8vw, 96px);
  line-height: 0.96;
}
.page-hero p.lede {
  font-family: var(--body);
  font-weight: 400;
  text-transform: none;
  color: var(--gray-text-on-dark);
  max-width: 60ch;
  margin-top: 24px;
  font-size: 18px;
}

/* generic content styling for inner pages */
.prose { max-width: 720px; }
.prose p { font-family: var(--body); text-transform: none; font-weight: 400; color: var(--gray-text); margin-bottom: 18px; font-size: 17px; }
.prose h3 { font-size: 24px; margin-top: 40px; margin-bottom: 14px; }
.prose strong { color: var(--black); }

.list-plain { list-style: none; padding: 0; margin: 0; }

.divider { height: 1px; background: var(--gray-line); border: none; margin: 0; }